Monday, March 10, 2014

Leverage, Good or Bad we use the Word

Leverage =

What is Leverage

Leverage:  Influence or Power to Achieve a Desired Result.


Currently Leverage as a word is ranked by Merriman-Webster online Dictionary as in the top 10% of words searched for.

I have a roadblock in my mind for the word Leverage! 

I see it in the title of an article, as a verb used to "leverage something" and my thoughts become diverted.  

I can no longer focus on what is being "leveraged"  but on what are they attempting to do and how are they going to do it? 

For example, I was happily reading
along, immerced in an article about different sources of website traffic
including  using a Social Site... eg> a Facebook Fan page to extend
the reach of and create some traffic for your blog. 

Instead of even giving as much
information as I did in the above sentence, the author just stated
leverage your blog with Facebook. What?????

So what am I supposed to do?  Well,
if I grab a great big stick, prop it on a big rock and insert the other
end under my blog...can I use this lever to move my site up in Search
Engine Results?   Put it high enough on the hill to be seen? 

Leverage got listed in 1957 but the first known use of the word was in 1830 and it still retains two major meanings. 

On the one hand, since I grew upon a
rural farm I am very familiar with the mechanical lever, from which I'm
sure that today's modern  leverage was born.

One major use of it is as a noun meaning:

: influence or power used to achieve a desired result

: the increase in force gained by using a lever
After reading to the bottom of this definition, I know why I have such a confused reaction when it comes to the word Leverage. 
There are some very negative connotations listed as related words and synonyms  for leverage.
 Full Definition of LEVERAGE
includes two major entries: one for the mechanical and the other for
the concept or thought of using non tatcial levers to influence 
:  the action of a lever or the mechanical advantage gained by it
:  power, effectiveness <trying to gain more political leverage>
:  the use of credit to enhance one's speculative capacity

Now they've inserted another do with financing the purchase of stocks or whatever for invetment purposese.

Examples of LEVERAGE

  1. The union's size gave it leverage in the labor contract negotiations.
  2. The player's popularity has given him a great deal of leverage with the owners of the team.
  3. I used the leverage of the bar and a wooden block to pry the rock out of the hole.

Related to LEVERAGE

authority, clout, credit, heft, in, juice [slang], influence, pull, sway, weight
leveraged  leverag·ing

Full Definition of LEVERAGE

:  to provide (as a corporation) or supplement (as money) with leverage; also :  to enhance as if by supplying with financial leverage
:  to use for gain :  exploit <shamelessly leverage the system to their advantage — Alexander Wolff>

Examples of LEVERAGE

  1. The company wants to leverage its brands more effectively.
  2. <a reality show contestant who's trying to leverage her 15 minutes of fame>

Related to LEVERAGE

abuse, capitalize (on), cash in (on), impose (on or upon), exploit, milk, pimp, play (on or upon), use, work
Related Words
jerk around, manipulate, mistreat; bleed, cheat, fleece, overcharge, skin, soak, stick; commercialize, commodify

So what does all this dictionary gibberish have to do with anything related to marketing?

No comments:

Post a Comment